Changing minds : the art and science of changing our own and other people's minds
(Book)
Author
Published
Boston, Mass. : Harvard Business School Press, 2004.
Physical Description
xi, 244 pages ; 25 cm.
Status
Park Co. Library - Nonfiction
153.85 GARDNER 2006
1 available
153.85 GARDNER 2006
1 available
Summary
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Also in this Series
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Copies
Location | Call Number | Note | Status |
---|---|---|---|
Park Co. Library - Nonfiction | 153.85 GARDNER 2006 | Gift 2007 | On Shelf |
Location | Call Number | Note | Status |
---|---|---|---|
Casper College Library - Main Collection | BF637 .C4 G37 2004 | On Shelf | |
Laramie County Community College - Main Collection | BF637 .C4 G37 2004 | On Shelf |
Subjects
Library of Congress Subjects
More Details
Published
Boston, Mass. : Harvard Business School Press, 2004.
Format
Book
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Summary
Publisher's description: Minds are exceedingly hard to change. Ask any advertiser who has tried to convince consumers to switch brands, any CEO who has tried to change a company's culture, or any individual who has tried to heal a rift with a friend. So many aspects of life are oriented toward changing minds--yet this phenomenon is among the least understood of familiar human experiences. Now, eminent Harvard psychologist Howard Gardner, whose work has revolutionized our beliefs about intelligence, creativity, and leadership, offers an original framework for understanding exactly what happens during the course of changing a mind--and how to influence that process. Drawing on decades of cognitive research and compelling case studies--from famous business and political leaders to renowned intellectuals and artists to ordinary individuals--Gardner identifies seven powerful factors that impel or thwart significant shifts from one way of thinking to a dramatically new one. Whether we are attempting to change the mind of a nation or a corporation, our spouse's mind or our own, this book provides insights that can broaden our horizons and improve our lives. Howard Gardner is the John H. and Elisabeth A. Hobbs Professor of Cognition and Education at the Harvard Graduate School of Education and senior director of Harvard Project Zero. The recipient of a MacArthur Prize Fellowship and 20 honorary degrees, he is the author of more than 20 books.
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Citations
APA Citation, 7th Edition (style guide)
Gardner, H. (2004). Changing minds: the art and science of changing our own and other people's minds . Harvard Business School Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Gardner, Howard, 1943-. 2004. Changing Minds: The Art and Science of Changing Our Own and Other People's Minds. Harvard Business School Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Gardner, Howard, 1943-. Changing Minds: The Art and Science of Changing Our Own and Other People's Minds Harvard Business School Press, 2004.
MLA Citation, 9th Edition (style guide)Gardner, Howard. Changing Minds: The Art and Science of Changing Our Own and Other People's Minds Harvard Business School Press, 2004.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.